“The Instagram/Hipstamatic/Snapseed etc filters are the antithesis of creativity. They make all pictures look the same. They require no thought or creative input: one click and you’re done.” Kate Bevan, The Guardian.
Jody Gilby’s work at once embraces and challenges the positives and negatives that surround these accessible apps. Exploring the tensions that exist between new ‘instant’ technologies and craftsmanship within art, and consequently, their value and place as art objects in today’s highly competitive art market. The illusion of the real also features heavily within her work and is often the catalyst, which underpins her practice.